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How to Increase Your Web Site Traffic & Search Engine Ranking With Article Marketing Strategies

In the battle for position in the major search engines, there is one tried and true method for getting top rankings. This method is one that many people shy away from because they think they can't do it.

What I'm talking about is the writing of short articles and business announcements as a web site marketing strategy. What Google, Yahoo, and Msn really want is real stories from real people. Just like the one you are reading right now.

As a full-time internet marketer, I have found there is no better way to increase web site traffic than through the use of articles as a web site marketing strategy. You will always get more quality web site traffic using articles which have links pointing back to your web site than any other method I know of. And, the benefits are long-lasting!

Articles give you a two-way benefit. First, you get to tell the world what your product or service is all about. Then, if a reader wants to know more, they can click on a link to your web site to read or learn more about your product or service.

At the end of most article submission forms there is an area called either the resource box or the authors bio. In this area your can usually have a call to action and 2-3 one way links pointing back to pages on your web site.

I like to end my articles with with a natural ending to what I'm writing about. I'll give you a demonstration in the next paragraph.

The main reasons are addressed here:

1. Niches

Marketers may hop into a certain market without doing proper keyword research such as Google keyword research tool and overture. This can end up disappointing after running your business for a period of time and realising that it is something that not many people want. Time, effort and money may be wasted. Always bear in mind that in marketing, it is not what you want, it is what your customer wants.

It is imperative that the chosen niche is also something that you are passionate about and areas that you have much to give or contribute to. Otherwise you are likely not motivated to proceed with the business you have selected.

2. Focus

Lack of focus is the most common cause of failure to marketers.

What do I mean by focus?

Subscribing to too many websites, ezines, newsletters, etc can bog you down with no time for your main activities. Even overly engaged in Search Engine Optimisation (SEO) activities can result negatively if you are not in the business of SEO. These temptations can rob your time of what you have originally planned for. One can end up exhausted and giving up too easily.

What you should do is following these simple steps. Stick to your blueprint religiously, fully monetised your website and promote aggressively to drive targeted quality traffic to your website. The blueprint should have the tasks to be done with certain time line and tracking the status of your progress.

Adding affiliate program to your site can be another avenue that encourage affiliates to promote your site by illustrating the benefits they can reap from your program. People must know that your site exist and it is mandatory to promote your own site so that others know what business you are doing.

Time can also be put to better use by learning to write better headlines and contents. If you do these with unwavering discipline, you should see result.

3. Promotion

Are you doing anything useful and effective? Or are you just going to seminars, reading newsletters after newsletters and surfing for information with no substantial actions?

Are you promoting your product or service enough? It is important to understand that if you do nothing to promote your product or service, nothing will happen.

You should spend time promoting your website by letting people know of your web URL. This increases the popularity of your site. When you promote your product aggressively such as participating in forums and social network site by including your website link after your message, people will automatically patron your site and you have traffic driven to you. In addition, you may want to start an affiliate program for people looking for such program to help promote the site for you.

The process is simple. You basically need to select the niche many people want that you are passionate about, a well-disciplined focus and to promote your site aggressively to drive targeted traffic to your website.